Fact: Black women account for over 60% of all African American Buying Power in this country-that’s $450 Billion Dollars-larger than the buying power of Latina and Asian women combined.
The driving spirit of The 85% Niche is to provide a “voice” to all women and to help companies appreciate that marketing to women does not mean marketing to Caucasian women alone. We do so through gender and diversity savvy marketing strategies that connect your brands with women of all ethnic, cultural, and socioeconomic backgrounds. We respect that women are not a monolithic group.
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