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As we all know, March kicks off Women’s History Month and the opportunity to reinforce the tremendous buying power and influence that women globally represent. March also provides an opportunity to showcase the $1.5 trillion dollars generated by Latina, Black, Asian and Native American women in this country alone. If these multi-influential women of color [...]

Excerpt from Ms. Muley’s new book to be released this year, The 85% Niche: The Power of Women of All Colors. Paramount Books. American women have never looked so good! From full-figured to small delicate frames; from ivory, to olive, and warm chocolate skin tones; from tightly curled coifs, to long, wavy, and silky straight [...]

“What,” you may ask, “is all the fuss about?” Why are companies finally discovering the women’s market? Haven’t women and women of color always been a core consumer audience? Haven’t businesses always focused on women as the primary target for their products and services? Surprisingly, the answer to these questions is a resounding, “No.” It’s [...]

Women’s desires to network, form meaningful relationships, and continuously gather information from trusted inner circles make new technology, such as blogs and online communities, a growing medium of choice. In many ways, the new technology has become an enabler to women, giving them access to a larger community of like-minded persons, providing them with more [...]

As Women’s History Month comes to a close, we want to acknowledge that women have many common interests regardless of cultural or ethnic backgrounds. However, there are some special considerations marketers must be aware of in communicating messages to African-American, Asian, or Latina women in the U.S. It’s true that women share a great deal [...]

Fact: Black women account for over 60% of all African American Buying Power in this country-that’s $450 Billion Dollars-larger than the buying power of Latina and Asian women combined. Join us as we listen to the voices of Black women through The 85% Niche spotlight on Leading Voices® — The Voices of the African Diaspora. [...]

As the new year begins, we want you to know how much we value your interest in The 85% Niche and in making your brands relevant to women and to women of color–Latina, Black, Asian, Middle Eastern and more. Women represent $4 Trillion dollars in buying power and women of color will soon drive nearly [...]

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