Connect with the #1 Power Consumer Market
For marketers of the 21st century, women represent the #1 power group, with over $3.7 trillion dollars in consumer spending power and an additional $1.5 trillion dollars generated by women-owned businesses. Women directly or indirectly influence the purchase of over 85% of all products and services and have “veto” power in 95% of every purchase decision.
Consider the facts:
Women are Not a Monolithic Group
Diversity among women is evidenced in ethnicity, culture, age, socioeconomics and marital status. Of the 147,000,000 females in the U.S., White women account for 68.1%, Latina women are 13.0%, Black women are 12.6%, Asians are 4.1%, Bi-racial/Bi-Cultural females are 1.3% and Native American/Alaskan/Pacific Islanders/Hawaiians account for the remaining 0.9% of all females in the U.S. Almost 60% of all women under the age of 35 are college educated, 39% are the head of their household and 52% have children under the age of 16. And, among women with children, there are over 26 million who work – 40% of whom have children at home under the age of 18.
Tap a Growing Talent Force
The rapid rise in education among women, the success of women climbing the corporate ladder and the significant numbers of women who are starting their own companies – whether they are home-based companies, direct sales operations, virtual offices or traditional “brick and mortar” firms – underscore the ambition, talent and drive of women of the 21st century.