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The 85% Niche Commitment to Women and Women of Color

As the new year begins, we want you to know how much we value your interest in The 85% Niche and in making your brands relevant to women and to women of color–Latina, Black, Asian, Middle Eastern and more. Women represent $4 Trillion dollars in buying power and women of color will soon drive nearly half of this economic engine, with $2 Trillion dollars.

The driving spirit of The 85% Niche is to provide a “voice” to all women and to help companies appreciate that marketing to women does not mean marketing to Caucasian women alone. We do so through gender and diversity savvy marketing strategies that connect your brands with women of all ethnic, cultural, and socioeconomic backgrounds. We respect that women are not a monolithic group.

Sign up to receive copies of The 85% Niche Newsletter. Read articles about “The Hispanic Gold Rush”, “Winning Big in the African-American Market”, “Exploring the Cultural Richness of the Asian Market”. Listen to testimonials from Leading Voices® by visiting our website at


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