THE 85% NICHE / VOICES, IDEAS & CULTURE
The 85% Niche
ARCHIVE • 2016

From the journal

Essays and ideas from the historical 85% Niche collection.

The original blog explored women’s buying influence, representation and new technology. Its article titles and excerpts were present in the 2016 archive. This selection keeps the subjects and routes while leaving out market figures that would read as current without a dated source.

The About page explains the idea that ties these pieces together. Leading Voices adds the site’s listening and representation lens.